Unlike the THINKING ABOUT THE CUSTOMER methodology, in which communication and marketing strategies aim to satisfy the Customer, the THINKING ABOUT THE CUSTOMER strategy distances itself greatly from the first by exploring the concept of Thinking LIKE the Customer.

It is a daily exercise for us in our relationship with the various Clients we have, to put ourselves in their shoes and in that role strive to meet their desires, in terms of pricing policy, delivery time and quality of service,